🧠 Sales Direction. Weekly.
A Sales Director for Your Business for £792* a Month
*£792+VAT for first 10 members (for life) £990+VAT a month after
Get a sales director’s thinking applied to your business every week, plus “Ask Jerry” our AI Sales Director for when we’re not there, and a fully configured sales CRM to run it all through. No lock-in. From £990 a month.
Not sure if it’s right for you? Grab a free module from The Oracle and see the thinking for yourself.
23+ years. £150m in sales generated
Same expertise. A fraction of the cost.
You're running a business.
Money is coming in. But you can't tell if things are really working.
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Maybe your pipeline looks busy, but you've no idea what it means
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Business is driven from repeat, but nothing new coming in
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You're making assumptions about what to do but not sure if it's right
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You know you need sales support but can't afford a full time sales director yet
Most sales functions grow, kind of organically. They tend not to be deliberately built.
Someone in the team is gregarious so they end up selling. It runs fine for a while and then it slows – but that person is so ingrained, it’s difficult to manage them properly..
That’s not a sales function. It’s what happens when you’re early and it’s easy. Sooner or later, it starts hurting your sales figures.
£990 a month gets you the support to create your sales function properly, and makes you way more in return.
And you might think “I can’t afford to spend £990.”
But what about if you don’t?
If you’re standing still, you’re going backwards.
Don’t leave it too late.
Not sure where your sales energy is going?
Start with the Sales Reality Check.
Before you spend a penny, find out where your sales function actually stands. The Sales Reality Check is a free diagnostic built by Jerry that tells you exactly where your sales energy is going, where it should be going, and what the gap is costing you.
It takes about ten minutes. You get a clear, personalised picture of your sales reality at the end. No pitch, no pressure; just an honest read on where you are.
What do you get?
Support for your business
The structure, the direction and the support to make the next 90 days count.
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The Sage Sales Diagnostic ™️
A deep-dive diagnostic before anything starts. Covers everything to do with your sales function including your pipeline reality, pipeline coverage, sales activity and forecasting so the first session lands on the real issue straight away.
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90-day Strategy Roadmap
A live 1:1 with us taking the diagnostic findings and building your precise 90-day sales focus. Specific, prioritised, built around your actual numbers so that you see results in only 90 days.
Weekly 1:1 Momentum Call
A short focused weekly session to keep momentum and deal with anything live before it becomes a bigger problem.
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Ask Jerry
Jerry’s thinking, available 24/7. Describe any sales situation in plain language and get grounded direction instantly; built on The Oracle and trained on how Jerry actually approaches sales problems. For direction between live sessions, not a replacement for them.
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Complete Sales CRM
A fully configured sales CRM, set up for your business before you log in for the first time. Pipelines built, automations running, email sequences ready to go.
Yours from day one, included.
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Weekly Sales Director Forums
Live problem-solving and accountability with other business owners and senior managers on the same page and journey as you. Real problems, worked through in real time – and solved on the call, so you can instantly move the dial
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The Oracle
Ahead of Sales’ complete sales bible. Buyer psychology, pipeline discipline, objection handling, negotiation, closing, recruitment and retention. Yours throughout to refer to at any time.
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Optional Full Day Add Ons
A full day of on-site or 1:1 time with Jerry can be added at any point at day rate for anyone wanting deeper hands-on work.
Receipts 💅
It Works. Here's Proof
566%
Sales Growth (SaaS Product)
1st Tender
Won in 10 years!
50+
Companies supported globally
“I have had “mentors” and sales mangers in the past but none anywhere near as helpful or as insightful as Jerry.
Its great to know that I’m able to work under the advice and guidance of someone who’s able to read me sometimes better than I can read myself.
Sales can very much be an emotional rollercoaster with things always changing and one of Jerry’s biggest strengths has been to help me adapt to those twists and turns of the selling world.”
Harrison Brock - SDR - WODBoard
Feature Showcase
Tools that Make Us Different
An Ai Sales Director
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Ask Jerry
Between sessions, things happen. A deal goes quiet. A prospect pushes back hard on price. You’re not sure whether to walk away or hold the line.
Ask Jerry is built on The Oracle and trained on how Jerry actually thinks about sales problems. Describe any situation in plain language and get grounded, specific direction instantly.
This is not a generic AI chatbot. It knows the frameworks, the psychology and the approach that have generated over £150 million in sales. Available 24 hours a day, seven days a week.
For direction between live sessions; not a replacement for them.
An Automated Sales CRM
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A sales CRM that's actually set up. Before you log in.
Most businesses either have no CRM or one nobody uses because it was never configured properly. Yours is built before onboarding begins.
Pipelines, automations, email sequences, workflows; all set up around how your business actually sells. You log in to something that works, not a blank screen.
Full pipeline management
Email, SMS and phone functionality
Automated sales workflows and sequences
Contact and deal management
Reporting and forecasting
Been there, done that 💅
Who's behind this 👋
I'm Jerry.
I Get It.
23 years in sales. A Masters in Psychology. Businesses I have worked with have generated over £150 million in sales revenue. I have spent those years working out what actually moves the needle in a sales function and what just looks like activity.
This offer exists because most sales functions are never properly built; they just grow until something breaks. This is the structured outside perspective that stops that happening.
Sales Consultancy: your questions answered
How is this different from just hiring a business coach?
A business coach works on mindset, habits and general business strategy. This is specifically a sales director’s expertise applied to your sales function; your pipeline, your activity, your forecasting, your messaging. We’re not coaching you on how to think (although that comes into it) he’s showing you where your sales energy needs to go and why. Very different thing.
Additionally, many business coaches have never actually come from a commercial background. We have decades of experience in sales.
What does a typical week actually look like?
A fixed-time peer review call with other business owners on the programme where you work through live problems together, and a short 1:1 catch-up with Jerry. That’s it. The rest of your week stays intact. Small commitment, big results.
How long before I see results?
Most people have a clearer picture of their sales function after the first strategy session than they’ve had in years. Tangible pipeline movement typically starts showing within the first 90 days. The 90-day reset exists precisely because that’s the window where meaningful change becomes visible.
What if my sales is too much of a mess to start?
That’s exactly who this is for. The Sales Reality Check is designed to make sense of the mess before anything else starts. You don’t need to have it together before you join; that’s the point of the diagnostic.
What size business is this for?
Any size businesses! But, typically, businesses turning between £300k and £2M where sales are happening but the owner can’t tell if it’s working as well as it should be. That being said, this is also a great fit for early stage start ups – getting it right from the start before you even start selling is always best.
Do I need a sales team or can I be the only salesperson?
Either works. The programme is built around your sales reality, not an assumed team structure. Some members have a team, some are selling entirely on their own. The diagnostic establishes which before anything else starts.
What happens if it's not working for me?
You give notice and it ends. No lock-in, no awkward conversation, no penalty. If it stops making sense for your business we would rather you tell us than stay on out of obligation.
How does the peer group work and who else is in it?
A small group of business owners at a similar stage who are on the same journey, all working through their own 90-day focus. The peer review call is a working session, not a networking event; real problems, honest input, no performance. Jerry facilitates but the group does the work.
What's included in the CRM?
Everything mentioned above. Like every CRM and marketing automation platform, separate charges (available on request) are billed for email use and phone – these are charged separately directly from our supplier.
What happens to my CRM if I leave the programme?
It stays yours. If you want to keep it after leaving, it continues at £250 a month (highly competitive compared to similar systems); your data, your pipelines, your automations, all intact. There is no migration, no disruption and nothing gets switched off without notice. Email, SMS and phone usage costs are billed directly by the platform based on your usage.
What is Ask Jerry
Ask Jerry is an AI sales Director trained on how Jerry thinks about sales problems. Between live sessions you can describe any situation in plain language and get grounded, specific direction instantly. A deal that’s gone quiet, a price objection you’re not sure how to handle, a pipeline that isn’t converting; Ask Jerry gives you the same framework-based thinking Jerry applies in sessions, available any time. It is for direction between live sessions, not a replacement for them.
Ready? 🌈
Get a sales director's eye on your business.
Start with the free Sales Reality Check. Find out exactly where your sales focus might be wrong.
Or, book a quick call. Just fill in the form below.
Spots are limited. I only work with a handful of people at a time.